The Factors Influencing Consumer Buying Decision of Electronic Products
نویسندگان
چکیده
Consumer behaviour study is an effort to understand the buying tendencies of buyers for their end use. decisions direct how healthy company's selling policy fits market demand. The persistent invention in electronic products accompanied by great price war followed various opponent available every market, has commanded sellers focus on consumers' behaviour. This examines effect influencing determinants consumer decision amongst different socio-demographic profiles. comprehensive analysis indicates that social and personal factors are strongly associated with consumers which supports our previous similar ground situational determinant new play almost parallel role. result also helps manufacturers dealers understanding assist improvement buyer gratification. It was recommended should take cognizance fact socio-personal fundamental buyers' want behavior therefore be considered when producing electrical semi-urban markets.
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ژورنال
عنوان ژورنال: Management Dynamics
سال: 2022
ISSN: ['2091-0460']
DOI: https://doi.org/10.57198/2583-4932.1095